Corporate Monthly
GIMSUN Monthly Magazine NO.48
addtimes：2023-07-25 click：184 author：gimsuncom
GS · What's New
Recently, a well-known international brand once again commissioned Gimsun to create a set of large-scale gradient holographic-style grating props for their latest window promotion design. The variable-painting grating can present different color patterns when viewed from different angles. Using combinations of red, blue, and purple, along with the brand's current rock-themed display, it forms a complementary and psychedelic spatial visual effect.
While appreciating the window and browsing the products, visitors can feel as if they are standing on vast and boundless land, experiencing the vastness of the world. They are gradually drawn in, just like the brand's diverse range of products that are not limited to a single category.
GS · Tell You
In this issue, we will introduce to our readers: Gloss Varnish.
Gloss Varnish has a wide range of applications and can be used as a standalone display or combined with other materials for exhibition.
In terms of visual effects, it can embellish the image and highlight key products. It can also serve as a glass curtain anti-collision strip, providing a simple and aesthetically pleasing solution.
In terms of functionality, it has a wide range of applications and can be used in conjunction with other processing techniques, including hot stamping, transfer printing, and the innovative dot-matrix grating that challenges traditional flat printing.
It can be used in various settings, such as office buildings, shopping malls, brand stores, and jewelry display windows, among others.
GS · New Trends and Perspectives
This month, in our search for distinctive storefronts, we came across one of the shops of "Arc'teryx" located in mainland China. In this edition, the brand adopts the theme of "Exploring Mountains and Seas," using the traditional Chinese heritage of clay sculpture with rich cultural significance to create a fashion-forward style that combines Eastern aesthetics with a satellite view of the earth. It deeply interprets Arc'teryx's spirit of infinite exploration and continuous evolution in the outdoors, calling on outdoor enthusiasts to embrace the mountains and the sea, riding the wind together.
The shoes placed within the vast and magnificent landscape of the earth trigger infinite imagination, breaking limits and fearless in moving forward. The experienced brand service person, Godien, takes full charge and meticulously plans the integration of traditional clay sculpture with contemporary art expression based on Arc'teryx's outdoor mountain aesthetic positioning, allowing people to view the earth from a bird's-eye perspective, traversing the mountains and wilderness.
The storefront strictly adheres to Arc'teryx's sustainable concept, using recyclable materials in a circular economy to minimize the burden on the earth. The traditional clay sculpture not only inherits Chinese traditional cultural techniques but also maintains a friendly relationship with the natural environment due to its use of natural materials, creating ultimate natural aesthetics.
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